Getting the message right: The use of frames, community-friendly terminology and visuals

An important aspect of effectively engaging communities in a water sensitive future is to communicate messages using easy to understand terminology, appealing visuals and suitable message framing.

The findings from Project A2.3 indicate that messages need to be tailored to effectively engage different audiences, as messages intended for “everyone” are unlikely to appeal to everyone.

The attached report provides guidelines on more effectively using visuals, framing, and terminology to appeal to different target audiences.

The report discusses  findings from four different studies which will collectively inform and support strategies allowing researchers, experts, and practitioners to enhance community engagement and “get the message right”. That is, to effectively communicate messages that will assist communities in the transition to water sensitive cities.