Water-related jargon: How much does the community understand?

Abstract

Communicating effectively with local citizens is an essential part of changing  household behaviours, such as promoting shorter showers, and building public  support  or new policies and technologies. Many commonly used water terms, such  as riparian, biofiltration and ‘urban heat island effect’, are not understood by the general  public. Using technical terms in education campaigns and communication activities may reduce the effectiveness of these campaigns.

The detailed report is available here.