CRCWSC Industry Note (2016): How can social norms be leveraged to promote water sensitive cities?

What innovative, non-price approaches are available to manage water demand? How can current conservation programs be modified to better promote water savings, particularly amongst high-use households? Is there a way to harness people’s pre-existing beliefs and motivations in order to increase water sensitive practices? Recent studies suggest an understanding of social norms can provide valuable opportunities to target and tailor conservation programs and drive more effective policy development and outcomes.