The CRC for Water Sensitive Cities (CRCWSC) research project, Guiding Integrated Urban and Water Planning (IRP3) recognises that achieving innovative water sensitive outcomes requires greater integration between urban and water planning. The new project aims to explore how urban development can be deliberately guided through planning to achieve water sensitive outcomes at a range of scales. Researchers from Monash University are working with government and industry stakeholders in different case study contexts across Australia to develop and apply a new framework to support integrated approaches to planning. This paper outlines the preliminary conceptual framework developed by the project, along with some initial insights from its application to recent planning in Fishermans Bend in Melbourne.