CRCWSC Industry Note (2014): Valuing stormwater management: Who is willing to pay?

There are many characteristics that impact a person’s willingness to pay for public goods. Willingness to pay for environmental services, such as stormwater quality improvement or cooler temperatures in suburbs, varies significantly across households with different incomes. Insights on community preference and the value placed on various environmental strategies are helping to inform decisions on project investment and policy design.