The behavioural rebound effect: what is it and why does it matter?

Overview

New, more efficient technologies are a great way to save water. For example, a water saving showerhead means a household will use significantly less water for every minute the shower is on. But installing a water efficient showerhead could mean members of the household start showering for longer. Research funded by the CRC for Water Sensitive Cities has provided insights into how and why water saving behaviours may be reduced after households install water saving devices or technologies.